Let's be real, getting people to floss more often than right before the next dentist visit is challenging.
With e-commerce sales set to hit $1.4 trillion in 2025, we needed to make Oral-B the most visible and widely available floss brand online.
02 — Action
Improved retailer pages for better visibility and navigation, invested in key search terms to drive high Paid & Organic placement, and used sponsored brand videos to drive traffic to product pages.
03 — Results
Increased category buyers +10% and drove +35% sales lift.
