Maximizing Reach Through Influencer & Social Media Campaigns

01 — Challenge

Breaking through the noise of social media is tough, especially for a new product.

Crest needed to drive awareness of its new Color Changing Toothpaste during the launch window and key periods, like back to school.

02 — Action

Led 2 high-impact campaigns, securing 421 media placements by partnering with influencers, local TV & Spanish Radio broadcasts, and top media outlets. Amplified on Social channels with paid support.